When you want to launch a MoonBack to that person from whom you want to get a WoW, you can do it through any channel, since MoonBack is channel independent.

Choose a channel and follow the necessary recommendations and best practices. Remember that MoonBack does not modify the rules of your favorite channel.

Here we show you from the most popular channels how to achieve a better deliverability rate based on common practices, not only for MoonBack but for any communication in that channel.


  1. How to make a LinkedIn personal profile stand out

The first thing that people see when you send a LinkedIn connection request is your photo, your name and your short summary. This builds trust. Therefore, focus on optimizing these components.

The headline is not your title. It's your personal description in 120 symbols. The majority of people think that they need to share just their title and that's it. Here's the problem... we all do that.

  1. Who to connect with on LinkedIn

If you try to connect with everyone on LinkedIn - you will fail. Instead, connect with small groups of people that operate in the same environment as you.

Think about people working the your industry, people you met during events, colleagues you've worked with, professionals you admire, influencers you love, etc.

Here are a few strategies to find your audience precisely. That will help you when writing LinkedIn connection request messages.

  • Play with LinkedIn search filters, it's not enough to use a basic search on LinkedIn.
  • Find LinkedIn content makers. The most active users on LinkedIn are content makers. They're checking inboxes and new connection requests daily. This is a great tactic to find relevant people to connect: use hashtags when searching, and identify audience through content.
  1. How to message someone on LinkedIn who is not a connection

Ok, we've successfully identified with whom we want to connect with on LinkedIn. We have a good-looking profile. It's time to send LinkedIn connect messages! Your message has to be short (limited to 300 characters), so you should choose the words you'll use and your tone. Plus, some people already have connections in common with you, some don't, so be sure to pick the right approach.

Here Daniel Vecino will show you some other tips (in Spanish only, sorry!): https://moonback.me/academy?code=2qyn2tbb7vj


  1. Curate your list.

If you send an email to a large list of contacts, but only 15% of recipients open your email, inbox providers will be more likely to move your messages to the spam folder in the future.

Curate your list to remove those who do not open your emails and focus on those who engage with your messages, and your email will be more likely to be delivered to the main folder of your recipients.

  1. Only send to people who expect to receive information from you.

Although it is rarely our intention, sending to addresses that have not specifically opted in to receive information would not only be a violation of our Terms of Service, but also plain spam. When recipients mark an email as "spam", it hurts your reputation as a sender. Poor sender reputation means poor inbox placement, while good sender reputation means good inbox placement. Send to people who have agreed and requested that you contact them, and you'll be on the safe side!

Re-imagine when it's been a while since the recipient has heard from you. Remind them who you are and why they would like to receive information from you. A good way to do this is with a short video. Put a face to the name! There's nothing like a video email to jog the memory.

  1. Are you sending via another platform? Great! Get those unsubscribes and bounces behind you.

The best way to damage your reputation as a sender is to send to a contact who has already unsubscribed or bounced.

  1. Keep your branding CLEAR and CONSISTENT across all platforms.

People need to be able to instantly recognize who they are receiving an email from. So if you are using another platform to send emails, make sure the return address, sender name, and image in the header of your emails are identical to those of the other platform.

  1. Using irregular CAPITALIZE and r@nd*m ch@r@cter$ may look funny, but it will not help us deliver your mail.

Clear and appealing subject lines are the key to success here. And if you play with capital letters and symbols, you have no chance of landing straight in the inbox.

  1. The ratio of text to image is very important.

The days of sending emails with only images or videos are sadly over, and we have the spammers to thank for that! Although we (of course) love to include videos in emails, it's important to include a few lines of text as well. Most image-only emails end up in a spam filter, so include at least three to five lines of text (per image) in your email. A brief summary of the video you are sending, or maybe an introduction are perfect!